India's first advertising-powered
mobility network.

TruCost pays for rides through advertising, not commission. Passengers ride for less, drivers keep more, and brands get a moving, trackable presence across the city — live today, scaling fast.

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100Cabs live right now

0%Driver commission

3Ad formats running

Cabs on the road100

Cost per view₹2.67

RegionDelhi NCR

Cabs live in Delhi NCR

Impressions / cab / day

₹0

Cost per view

Fleet target by Year 5

We didn't set out to build another cab app.

Every ride-hailing platform runs on the same broken math: high commissions squeeze drivers, surge pricing frustrates passengers, and neither side wins. TruCost was built to break that math.

Instead of taking a cut from every ride, we built a second revenue line — in-cab advertising. Brands pay to reach a captive, high-attention audience inside the cab. That revenue is what lets us drop commissions to zero and keep fares flat, no surge, ever.

It's a model with three winners: passengers pay less, drivers keep more, and brands get a moving, trackable presence that a billboard never could. TruCost is now a fleet of 100 live cabs — and we're just getting started.

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Timeline Trajectory

Commission was the problem

High driver commissions and surge pricing were breaking trust on both sides of every ride.

100 cabs live in Delhi NCR

A working fleet, running daily, carrying real brand campaigns across the city right now.

Scaling the fleet, city by city

From 100 to thousands — expanding across Delhi NCR before moving into Pune, Bangalore, and Hyderabad.

How Brands Show Up on TruCost

Three ways to reach a rider who's actually paying attention.

In-Cab Digital Screen

Video and static ads on interior screens, running for the entire duration of the ride.

Explore Digital Screen →

Interactive Advertising

In-ride surveys, QR promotions, and product sampling that turn attention into real engagement.

Explore Interactive Ads →

Outdoor Cab Branding

Full or partial vehicle wraps that turn every cab into a moving billboard across the city.

Explore Vehicle Wraps →

One Model, Three Winners

Advertising revenue is what makes the rest of this possible.

Passengers

Flat, transparent fares
Zero surge pricing, ever
A more comfortable, engaging ride

Drivers

0% commission on rides
Extra income from advertising
Fair, sustainable earnings

Brands

Guaranteed in-cab visibility
A moving, trackable audience
₹2.67 cost per view

From 100 Cabs to a Citywide Network

This is the fleet trajectory we're building toward, starting from today.

100Today

500Year 1

2,000Year 2

6,000Year 3

15,000Year 4

35,000Year 5

Brands Already With Us

BhutaniBlue TokaiShriram4 Athlete

See All Brands + Get a Quote

Our Team

Aakash Angaria

Founder & CEO

Vinay Bartwal

Chief Marketing Officer

Dhananjay Kumar Singh

Marketing Head

Nandini Goel