We didn't set out to build another cab app.
TruCost exists because of one question: why should a passenger pay the full cost of a ride when the vehicle itself can generate revenue through advertising? Everything we've built since traces back to that idea.
The Idea
TruCost is a next-generation mobility and advertising platform designed to transform the way people experience cab rides in India. By combining ride-hailing with high-impact in-cab advertising, TruCost creates a powerful ecosystem where passengers, drivers, and brands all benefit equally.
Our platform is built on a simple yet revolutionary idea — why should passengers pay the full cost of a ride when the vehicle itself can generate revenue through advertising? By integrating media into mobility, we reduce ride costs for passengers, increase earnings for drivers, and offer brands a highly engaging advertising channel.
“Why should passengers pay the full cost of a ride when the vehicle itself can generate revenue through advertising?”
A fair and transparent mobility ecosystem
We're dismantling the commission-driven cab model that has long burdened passengers and drivers alike — building a transparent, predictable, affordable transportation system with no surge pricing and no hidden costs, where advertising-powered rides make mobility a sustainable, value-driven ecosystem rather than a race to extract more from both sides.
Expanding across India, city by city
Our mission is to scale TruCost city by city across India, creating a nationwide network of affordable, efficient cab services — delivering consistent pricing, better commuter experiences, and a real-world channel for brands to connect with consumers, as we work to become one of India's most trusted mobility platforms.
The Journey So Far
From an idea to 100 cabs on the road.
Commission was the problem
High driver commissions and unpredictable surge pricing were breaking trust on both sides of every ride — and no one was fixing the root cause.
100 cabs live in Delhi NCR
A working fleet, running daily, carrying real in-cab and outdoor brand campaigns across the city right now — not a projection, a fleet on the road today.
Scaling the fleet, city by city
From 100 cabs toward a citywide, then nationwide, network — expanding across Delhi NCR before moving into Pune, Bangalore, and Hyderabad.
Our Team
Aakash Angaria
Founder & CEO
Vinay Bartwal
Chief Marketing Officer
Dhananjay Kumar Singh
Marketing Head
Nandini Goel
Marketing Head
Swastik
Tech Head
See how brands actually show up on the road.
Vehicle wraps, in-cab screens, and interactive campaigns — every format we run today.