Premium Campaign Services
Engage urban audiences using custom exterior vehicle branding and digital tablet networks.
Smarter Ecosystem
TruCost is transforming the traditional cab industry by creating a smarter ecosystem where passengers pay less, drivers earn more, and brands connect better. By integrating mobility with in-cab advertising, TruCost turns everyday rides into meaningful brand experiences while ensuring transparent and affordable pricing for commuters.
Alternative Revenue
Unlike conventional ride-hailing platforms, TruCost eliminates high commission structures and replaces them with advertising-driven revenue, making urban transportation more efficient, fair, and sustainable.
Guaranteed Visibility
At the same time, brands gain access to a unique, high-attention advertising environment inside cabs, where passengers are naturally engaged. This creates a powerful connection between brands and consumers during real-life moments.
Rides shouldn't cost this much.
So we changed the model.
Advertising funds the journey — passengers save, drivers earn more, brands get real attention.
TruCost embeds high-impact advertising directly into the ride experience. That revenue replaces what passengers and drivers lose to fees and surge pricing — turning every cab into a smarter, fairer, more valuable platform for everyone on board.
Built for Passengers, Drivers, and Brands
TruCost is designed to serve three key stakeholders:
For Passengers
Enjoy affordable rides with transparent pricing and zero surge. Experience a stress-free commute with added value during every journey.
For Drivers
Earn more with no commission cuts and additional income through advertising. TruCost ensures fair and sustainable earnings.
For Brands
TruCost delivers guaranteed brand visibility through in-cab screens and city-wide cab branding. Interactive surveys are completed naturally during rides.
Exterior Cab Branding
Large premium advertisement wraps on cab doors for maximum street-level visibility. High-grade vehicle vinyl wrapping covers driver and passenger doors, serving as mobile billboards visible to thousands of pedestrians, motorists, and commuters daily.
Tablet Advertising
Digital ads displayed on two tablets mounted behind front seats in every cab. Display targeted video and image spots on two HD tablets mounted directly behind the front seats, securing captive attention throughout the ride.
Corporate Branding
Full fleet branding solutions for companies seeking consistent brand presence. Deploy synchronized brand campaigns across unified passenger vehicle divisions, promoting authority, consistency, and market dominance.
Campaign Analytics
Track key metrics through our dashboard. Map impressions, geo-coverage details, campaign duration times, and tablet interaction levels remotely. Enjoy absolute transparency.
Analytics Dashboard
Control your advertising campaigns from a single dashboard. Check routing heatmaps, review live in-cab tablet engagement clicks, swap creative banners remotely, and download comprehensive compliance logs instantly.